A word describes something. A word is choice in front of others words. A word lives in context of other words. A word is an expression for meanings. Choice happens if there is a decision necessary. When? Decisions are selecting alternatives. What impacts decisions? What drives the choice? Selecting alternatives needs a concept of impact. Therefore time. A choice is bound to predecessors and successors impacting the selection. How to do a better choice? Look deeper to the choices made in the past. Look deeper to the possible impact of choices in the future. Increase the understanding of impacts and dependencies within the context of choice. To make better choices there is an increase in the amount of information in time and space. Better understanding means that the complexity of the context the choice will have to be done is increased. May be there is a psychological pattern that gives away the own choice because the impacting context comes to a complexity hardly able to cope with.